Most non-profit professionals comprehend that donor stewardship is a vital part of fundraising. You must acknowledge your donors and develop relationships with them to encourage them to donate again. However, if your non-profit is striving to improve donor retention rates or is just getting started on stewardship, there’re several ways you can be more effective. Follow these below listed 5 donation stewardship practices to start engaging your donors now.
Always show gratitude to your donors & do it fast:
When a donor makes a gift to your nonprofit, it is important for you to thank them as soon as possible. There is no meaning in sending a thank-you letter 6 weeks after a supporter makes a gift.
As far as the content of your thank-you letter is concerned, express sincere gratefulness for the donor’s support of your organization’s important work. Use the name of your donor and state the purpose that they donated to. Also, you can speak what their gift can attain in simple language. For instance, if your organization is a food bank, it could be the number of meals given.
Make use of donor-focused language:
Donor-focussed language is language that emphasizes on the donor & their impact, and not on your organization. Often, it is as straightforward as replacing ‘we’ for ‘you’ in communications.
Donor-centric language will make the supporter feel like a hero. It’ll help them comprehend what they have attained by making their donation.
Tailor your communications with the donors:
The best way to engage your donors is to form communications that are personal and pertinent to them. You can do this by sectioning your supporters into groups or levels based on their demographics, gifts, or even communication likings. For instance, one category may wish to learn how they can lend their helping hand in a manner that won’t impact them monetarily. You can share more ideas & opportunities with this group to get involved, such as volunteering or taking part in a peer fundraising event. Other donors may need one-on-one personal outreach. When you talk to this group, you can engage them in discussion and provide unique opportunities as per their interests.
Keep in mind, the more you can customize your communications with the supporter, the more they’ll feel valued and attached to your non-profit.
Report the impact of your donor’s gifts:
An important best practice for donation stewardship is to notify your supporters regarding the impact their gifts have made on your nonprofit. Send regular newsletters, annual reports, or even videos on how their gifts are helping in fostering your mission.
A great stewardship report will detail how your nonprofit is utilizing donations to make a constructive impact. It also expresses gratitude and demonstrates that gifts have been used as envisioned.
Form a stewardship plan:
Before trying a bunch of diverse stewardship ideas altogether, you might wish to create a donor stewardship plan. With a stewardship plan, you can summarize your recognition systems, complication policies, and engagement process. It will also help you in deciding which of your team members are accountable for leading specific donor stewardship activities.
Disclaimer: This content is created and provided by a third-party online content writer on behalf of HKA Data Processing Corporation, and is for promotional purposes only. HKA Data Processing Corporation does not take any responsibility on the accuracy of this article.
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